“Fan-Powered Futures” isn’t just for fans—it's a must-read for anyone looking to establish a brand and cultivate a community of fans for effective marketing today.
Whether you're a devoted Swiftie or a passionate member of the BTS Army, you'll uncover how data-driven innovation empowers fans as the ultimate gatekeepers of today's hits and tomorrow's hopefuls. This book serves as a roadmap to the future, offering readers a front-row seat to the streaming revolution and the fan-led transformation of pop culture. Experience intimate stories with some of the entertainment industry's biggest names, providing a unique perspective on the power of fan engagement.
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